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Why Not, you can try what ever you want with your main keywords anyway SEO means specific and Organize, not general or random (I.e SPAM) here some suggestion from the experts I.e Me :-) , put your los Angeles in your tittle and add some words in body text, that still related in LA or find some related keywords with LA , and search dofollow or link exchanges with some websites that still related with your business, and not the same business to increase your ranking in different keywords unless your websites have high PR!!
Hey! Cheers for the new community. I too own a local Dance company and have had great success with SEO. I have a great web designer as well as a search engine optimizer. He works really well, I can give you his number if you like? WHere are you located? try this http://hubpages.com/hub/How-SEO-can-help-any-business or http://websitesbyjake.com
One of the best local seo tactics you can do from the get-go is submit your business to Google Maps, Yahoo Local, and Bing. Local SEO results can be a great way to become more noticeable in a short period of time. Obviously, there is much more to SEO than doing this, but if you have not yet done so, this is a perfect start. Here are some directions (and links to the maps) to get you started: http://www.seogon.com/blog/professional-seo-secrets-%e2%80%9chow-to-get-on-the-map%e2%80%9d/
How about consider niche marketing. For local businesses, be sure your keywords (both in your content and in the Meta Tags) include local cities and towns. When some one types in “Used cars” in the search box it will return thousands of results. When they narrow it down to “Used cars ‘YourTown’”, you want your web site to be high in the listings. There are a couple of web pages which speak to this issue better than I can. You can click the links below.
It's important to have your address like on your Contact Us page, you might show it elsewhere as well and perhaps a "serving the cities of..." list for the search engines to match up to. I don't know if restoration is commonly used by the general public, you might use keyword research tools to learn what people are actually searching for. The free Google tool is good: https://adwords.google.com/select/KeywordToolExternal be sure you have a fully developed free Google Places Page (and the Yahoo counterpart) they are easy to rank for searches within your community, there can be a max of 7 page 1 results with stick pins labeled A-G I see there are only 3 Google Places results for: Restoration & Construction, Irvine With your Places page right near the top of the page. But I didn't notice your places page for Restoration, Irvine or Remodeling, Irvine or Construction, Irvine Can you check more categories in the Places Page form or add more descriptive the to get matches for more search terms. They made the Places Places a bit more prominent a couple of months ago, note the information show when you roll over the >> symbol. Your site was near the top for 1 or 2 of these searches, looks like you may want to broaden the search keywords and cities you match with text on your site and Places pages. (I'm familiar with the O.C.) Looks like your ranking well for some local searches
I'm not sure what the question is, but yes large companies to pay for SEO services. The ROI is based on a longer time frame, but they also have a lot more at steak and cannot afford to be perceived as spam in the eyes of the engines or consumers. Large companies also do the same thing for localized search.