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If you can manage doing your own seo for the websites then you might not require them. But if you are growing along with your business then better consider using a seo consultant for better results as their sole job is to do seo and they will always be updated with the latest trends going on with the seo. But you must be rightful at choosing the best seo consultant.
Not sure of their charges but... Bruce Clay: http://www.bruceclay.com/ Is well respected. Jerry West http://www.webmarketingnow.com/ Is also excellent, but I'm not sure if he's taking clients anymore. Hope this helps, Dave http://www.affiliateprofitcenter.com
That is a very good question. Taking the second part first. There are so many scammers in the SEO field that it almost impossible to find a straight one. Anyone can pretend they know something about SEO, just look at some of the answers on Yahoo! Answers for example. It's actually easier for these people to scam someone than it is to build a profitable site that ranks well, so that's what they do. I know one SEO business that has 3 rubbish SEOs and over 100 telephone sales staff. I have had clients come to me from them having paid over a thousand dollars and absolutely nothing has been done to their site. Cash the check was all they did. There are lots of companies and individual scammers like that and they steal a lot of money. The very good genuine SEOs who really know what they are doing probably number less than 100 in the whole world. So that brings us to the first part of your question. The very good SEOs charge large fees because they provide a return on investment (ROI) to the site owner. For example the current street price for one of the top 100 SEOs to take a new casino site to the top 3 for searches on the most popular poker terms is over $1 million dollars. That is not a lot when you consider that the site owner will be making in the region of five times that every month! On a smaller scale if every sale (service or product) is worth say $100 in profit to a site owner and they sell 100 per week after the site has been optimized then paying an expert SEO $10k-$20k is a very good deal. It's all about ROI but you have to find the needle in the haystack first :)
it means 'Search Engine Optimisation' the amount of key words that are users could type in order to get a certain web sites. It's used in order to increase the number visitors to web sites.
First of All you ask question to yourself, - Are you Prepared for the Interview! - Then, what a SEO Interviewer can ask is, Do you realize there is risk in any form of SEO? - He may start from the basic, What knowledge do you have about SEO? - How to achieve Google Page Rank ? - What is Site Map ? - What is Blog Flipping ? - What is Web2.0 ? - Why we use Google Webmaster tool ? - What is diffrence between exact keyword and broad keyword research - Can we track keyword from which we get maximum ROI - Some Most Common SEO Tool that you have experienced with - Which is most important aspect of SEO Services ?. - What is Domain Age ? Is this play any role in SEO ? - What is Canonical Issue which a webmaster can face when doing optimization of your website - What is SGML ? & How it related to website design - SGML is Standard Generalized Markup Language and HTML is based on it which make it related to website design - Is HTML is Case Sensitive Language or Case Insensitive